Carpet sales training

Our Head Coach Adam's first ever job in retail was on the carpet department at 15 years old. He then spent years as a salesman and manager of a big carpet brand.

Over the years we've helped increase the sales and average order value of some of the country’s biggest brands.

We'll share some information about how we’ve done that here and if you’d like to speak to us first-hand to learn more please arrange a call.

Lee Longlands
Harvey Norman

Improving carpet sales

Begin working with FSS and you’ll notice significant changes in two key areas.

The confidence of your salespeople will grow as they discover the secrets to better performance.

You’ll then see their newfound confidence translate to the bottom line due to the extra sales and higher order values.

Carpet sales specialists

Adam, our Head Coach, spent years working as a salesperson and manager in a carpet store, so he knows very well the unique challenges, as well as the best ways to overcome them.

The ability to sell, both, the form and function of each carpet is perhaps even more important than in other home-based sectors.

That’s why carpet sales are such an important focus for us and why we’ve grown to specialise in it.

The UK’s biggest brands

One of the reasons we’re able to help carpet stores to sell more is that we’ve been in consultative big-ticket sales for over 40 years.

We’ve worked with independent or family-run companies, as well as larger, multi-national carpet brands.

We’ve helped all of these companies achieve double-digit growth and can show examples of where we’ve done this.

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Addressing lost sales

We’re always able to identify areas where sales are being lost and exactly when potential customers are dropping out of the sales funnel.

We’re yet to come across a company where we haven’t been able to find and correct key issues that are losing them sales.

Even in businesses where owners or managers feel that they’re performing well we’re still able to grow sales performance by at least 10%.

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Growing confidence

One of the main ways that helps us to achieve this is by empowering your sales team, which helps to grow their confidence over the long-term.

That comes from combining our own proven methods, and by addressing the issues that are unique to you and your business.

It starts with simple steps, the first being to arrange a call, where we will share insights and ideas with you for free.

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What our clients say

The training was brilliant, relevant and easy to use with customers. Confidence and conversion increased significantly.

I’d have no hesitation in recommending FSS to any company that wants to build confidence and skills in their sales team.

Harvey Norman

Our programmes grow sales for furniture businesses by addressing classic mistakes and untapped opportunities.


We love seeing the sales teams we work with grow in confidence. And confidence is key, we can’t sell effectively without it.


So much good work is undone if we’re not able to close. Developing closing skills has a huge impact on performance.


Just measuring the right things and reporting them well makes a difference. We can’t improve something until we measure it.


5-star reviews feed sales so we create a fabulous genuine experience where we’re earning them every day.


Sales teams are often hampered by the range on display in-store, or the presentation of it. It’s one of the first things we fix.


We always find ways to make each sale you make more profitable, and ways to increase your average order value.

Our success stories


32% sales increase

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Harvey Norman

20-40% sales increase

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Oak Furnitureland

10%+ sales increase

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Hi, We're FSS

We love to see confidence growing across sales teams as they deliver better and better results.

We've devoted our careers to sales training and have worked with many of the biggest furniture brands, including DFS, Oak Furniture Land, Dreams and Wren Kitchens.

We're here to share our wealth of experience so that your sales team can grow their confidence and put more sales on the bottom line too.

You can book a call in our diary directly – We'll be happy to answer your questions and share some insights with you free of charge and with no obligation.



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