Sofa sales training

Sofa sales are our bread and butter.

We've years of combined experience as a salesperson and manager so we know the most common issues that are likely costing your company sales.

We can discuss the most common mistakes and also the low-hanging fruit that, when taken advantage of, can easily improve your bottom-line. If you’d like to learn more then please arrange a call.

Lee Longlands
Harvey Norman

Improving sofa sales

Working with FSS you’ll see big changes in two key areas.

The confidence of your salespeople will grow as they learn the secrets to better performance.

You’ll then quickly see this greater confidence affect the bottom line as it’ll allow them to sell more and increase their average order value.

Sofa sales specialists

Our years of combined experience in sofa sales, from salesperson to regional controller, mean that we know the struggles that every role in the company deals with.

Every sale that each salesperson does or doesn’t make has the power to affect the business.

That’s why you’ll instantly start to see huge changes once we’re able to improve just a few key sales techniques in your team.

The UK’s biggest brands

One of the key reasons we can help retailers sell more sofas is that we’ve been in consultative big-ticket sales for 40 years.

We’ve worked with the UK’s biggest sofa brands, as well as many family-run independents.

Consistently we’ve helped companies achieve double-digit growth and can show examples of where we’ve done this.

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Addressing lost sales

We are always able to find areas where potential customers are dropping out of the funnel.

We haven’t worked with a business yet where we haven’t been able to find and resolve key issues that are causing lost sales.

Even in businesses that feel they are performing relatively well we are still able to grow sales performance by at least 10%.

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Growing confidence

One of the ways that we’re able to do that is by increasing the confidence of your sales team, empowering them to strive towards their own goals alongside your business’.

This is done by using our own proven methods to address the issues that are unique to your business.

It starts with simple steps, the first being to arrange a call, where we will share insights and ideas with you for free.

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What our clients say

The training was brilliant, relevant and easy to use with customers. Confidence and conversion increased significantly.

I’d have no hesitation in recommending FSS to any company that wants to build confidence and skills in their sales team.


Our programmes grow sales for furniture businesses by addressing classic mistakes and untapped opportunities.


We love seeing the sales teams we work with grow in confidence. And confidence is key, we can’t sell effectively without it.


So much good work is undone if we’re not able to close. Developing closing skills has a huge impact on performance.


Just measuring the right things and reporting them well makes a difference. We can’t improve something until we measure it.


5-star reviews feed sales so we create a fabulous genuine experience where we’re earning them every day.


Sales teams are often hampered by the range on display in-store, or the presentation of it. It’s one of the first things we fix.


We always find ways to make each sale you make more profitable, and ways to increase your average order value.

Our success stories


32% sales increase

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Harvey Norman

20-40% sales increase

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Oak Furnitureland

10%+ sales increase

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Hi, We're FSS

We love to see confidence growing across sales teams as they deliver better and better results.

We've devoted our careers to sales training and have worked with many of the biggest furniture brands, including DFS, Oak Furniture Land, Dreams and Wren Kitchens.

We're here to share our wealth of experience so that your sales team can grow their confidence and put more sales on the bottom line too.

You can book a call in our diary directly – We'll be happy to answer your questions and share some insights with you free of charge and with no obligation.



Someone you can talk to

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